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adjective. Denoting or relating to a business characterized by a very close relationship with its customers or clients. ‘a high-touch consultancy’. More example sentences. ‘high-touch customer service that the big retailers just can’t give’. ‘The senior vice-president of operations said: ‘We’re trying to balance the high-tech, high-touch thing.’’.
High-touch. meaning. (0) Meanings. Dealing with a human being instead of a computer screen or voice response system. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends."